연락처 : CR 이메일 : kieraswallow@terra.com.br

When you redesign a website, one of the most critical steps is setting up a proper redirect strategy. Failing to implement redirects can result in 404 errors, damaged SEO, and frustrated visitors.

Start by creating a comprehensive inventory of all existing pages on your old site. Leverage Screaming Frog, Ahrefs, or SEMrush to identify high-traffic and backlinked pages.

Once you have this list, map each old URL to its most relevant counterpart on the new site. Never blanket-redirect all pages to the homepage—this harms user experience and SEO.

Instead, match content based on topic, structure, and user intent. If a service page has been restructured, point the old URL to the most contextually aligned new page.

If a page has been permanently removed and there is no direct replacement, consider redirecting to a closely related category page or a helpful resource that addresses the same user need. Redirect to a topically relevant category landing page.

Use 301 redirects for permanent changes, as they pass along most of the SEO value from the old page to the new one. 301 redirects are essential for preserving link equity and ranking signals.

Test your redirects thoroughly after deployment. Manually test high-value pages to confirm proper routing and avoid infinite loops.

Monitor your site’s performance in analytics and search console for any spikes in 404 errors or drops in traffic. Watch for sudden increases in crawl errors in Google Search Console.

Finally, keep your redirect map updated and review it periodically, طراحی سایت اصفهان especially if you make further changes to your site structure. Maintain a living document of all redirects for future reference.

A well planned redirect strategy preserves your SEO equity, maintains user trust, and ensures a smooth transition during and after your redesign. Proper redirection protects your domain authority while delivering a seamless experience.