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Finnish well being expertise company, known for the Oura Ring (stylized Ōura), a smart ring used to trace sleep and bodily exercise. The corporate was founded in 2013 by Petteri Lahtela, Kari Kivelä, and Markku Koskela. Harpreet Singh Rai was the CEO from 2018 till 2021, when he was changed on an interim basis by Michael Chapp. In 2022, Tom Hale was appointed CEO. The corporate is headquartered in Oulu, Finland, with different locations in Helsinki, Finland, and San Francisco, United States. Slush tech conference in 2017. In complete, Oura Well being has raised more than $300M throughout a number of funding rounds. In 2020, Oura Well being obtained the 'Finest Shopper Wellness Firm' award from the UCSF Digital Health Awards and Time journal's "a hundred Greatest Innovations of 2020" mentioning especially its COVID-19-related partnership with NBA. Oura introduced Series C funding of US$a hundred million from The Chernin Group, Elysian Park, Temasek, JAZZ Enterprise Partners and Eisai in May 2021; funding in earlier rounds got here from Forerunner Ventures, Sq. Ventures, MSD Capital (Michael Dell), Marc Benioff, Lifeline Ventures, Metaplanet Holdings, Next Ventures, and private buyers.

In 2024 Oura reached a valuation of approximately $5.2 billion following a $200 million Series D funding spherical. This spherical included major buyers similar to Fidelity Management and Dexcom. In Might 2023, Oura Well being Oy acquired tech startup, Proxy Inc., which makes digital identification instruments. Oura has continued its acquisitions in 2024, together with the enterprise health analytics company Sparta Science in October 2024 and the metabolic health firm Veri in September 2024, additional broadening its capabilities in biometric and metabolic health monitoring. The company's main product is the Oura Ring, which collects health information from the wearer's finger like a regular exercise bracelet or Herz P1 Experience heart charge monitor. The exercise, heart fee, body temperature, respiratory fee and sleep data collected by the ring are transmitted wirelessly by way of Bluetooth to a smartphone app. Oura launched in 2015 with a Kickstarter marketing campaign for the first-technology ring (which was bulkier than the newer variations).

The second and third-technology rings got here out in 2018 and 2021, respectively. The Oura ring is meant to be snug and never disrupt sleep or exercise. The operation of the Oura Ring relies on infrared LEDs. The light from the LEDs is reflected by the pores and skin and the changes within the reflection are analysed by an algorithm developed by the corporate. This permits the heart rate and coronary heart rate variability (as measured by RMSSD) to be determined. Oura's sensors seize the wearer's biometric knowledge at considerably greater frequency than wearable products from opponents such as Apple Inc. and Fitbit. The machine may also measure body temperature and menstrual cycle. The battery is said to last for a week on a single charge. The ring weighs 4 to six grams (0.14 to 0.21 oz), depending on ring measurement. 24/7 coronary heart fee monitoring, blood oxygen monitoring, and interval prediction. A evaluation in Wired magazine on 15 October 2024 mentioned that "many software and hardware updates to the most recent Oura ring make it more accurate, helpful, and simpler to wear" as compared to the Oura Ring 3. The Oura Ring 4 does not have any bumps on the inside of the ring, as a result of the sensors, "which embody red and infrared LEDs for blood oxygen; green and crimson LEDs for heart fee, coronary heart charge variability, and sleep respiration; a digital temperature sensor; and an accelerometer," at the moment are inset inside the physique of the ring.

In Might 2022, Oura and vogue brand Gucci launched a ring with details in 18-karat yellow gold. It comes with Oura's Gen3 expertise. In November 2023, Oura and the gym brand Equinox launched Relaxation & Restoration Kit, Herz P1 Experience which incorporates the third-technology Oura Ring. In October 2024, Oura signed a deal worth $96 million USD to supply sensible rings to U.S. The agreement includes Oura's information analytics companies for use by the Pentagon's health department. Oura beforehand worked with the U.S. Department of Protection, together with through the COVID-19 pandemic and in past collaborations with the U.S. Air Force and Navy for fatigue and health monitoring. In November 2024, Oura introduced a partnership with the glucose monitoring company Dexcom that will allow their products to work collectively to provide customers data about their blood sugar levels and how components reminiscent of sleep, exercise and heart charge can affect their bodies. Dexcom additionally mentioned it could invest $75 million into Oura's subsequent round of funding.