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Titan’s sensible wearables business which is devoted to smart tech merchandise underneath the Fastrack and Titan brands inside Titan Company Restricted, is about to broaden its current product choices in the smartwatch and Truly Wireless (TWS) classes. It is also venturing into new product classes, including the introduction of smart rings and good weighing scales, according to a top company govt. Talking to businessline, Raja Neravati, Chief Product & Expertise Officer, Wearables Titan Company Ltd., elaborated on the strategic shift towards the well being-tech segment, citing the extensive opportunities it affords. "We have been working on health tech for the previous two years and anticipate to launch no less than one product in the smart ring class this 12 months. Regardless of being a comparatively latest entrant into the phase, the corporate amassed a topline of Rs. 500 crore from the sensible wearables segment in FY2023. A staggering 95 per cent of this revenue was generated from their smartwatches, with the remaining 5 per cent stemming from TWS products.

Furthermore, as part of its aggressive product growth strategy for the ongoing year, it has scheduled six to seven product launches in the audio category and plans to launch 25 to 30 merchandise within the smartwatch class. Last year, it unveiled 16 new merchandise. The company operates beneath two distinct brands: Fastrack, catering to entry-stage worth points ranging from 2K to 7K, and Titan, targeting the premium market with worth factors spanning from Rs. Based on the Worldwide Information Corporation (IDC), Titan secured its place as the fourth-ranked smartwatch firm amongst the top five in the nation, alongside Fireplace-Boltt, Nexxbase (Noise), Imagine Advertising (BoAt), and Boult Audio. With respect to the market measurement of smartwatches, the first half of 2023 registered a powerful 53.3 per cent YoY growth, shipping 57.Eight million models throughout the first half of 2023. Moreover, the smartwatch share reached 40.0 per cent, up from 26.Eight per cent a 12 months in the past, while the earwear category grew 27.3 per cent in 1H23, noted the IDC report. As for the good weigh and smart ring categories, that are nonetheless comparatively nascent, it is challenging to ascertain their market dimension. Nevertheless, opponents akin to BoAt and Noise have already announced their intentions to launch merchandise within the ring segment. Elaborating on their go-to-market technique, the CTO emphasised their robust online presence, which encompasses e-commerce platforms similar to Amazon and Flipkart along with their official website. Furthermore, their products can be found through the company’s bodily shops, which embody the World of Titan and Fastrack stores. In regards to establishing an expertise centre, "Are we looking at specific smart wearable stores as experience centres? The answer is yes.

Sometime last year, I found just a little smart wearable called the Oura Smart Ring. Nonetheless, unlike most good wearables available on the market, this one goes proper on your finger, moderately than on your wrist like many different units on the market, equivalent to the best Apple Watch. I used to be drawn to this as a result of I do not necessarily like wearing a watch to mattress, and a stress management ring seems much less intrusive and extra comfortable - I just about neglect I'm even wearing it. I had reviewed the second-generation Oura Smart Ring and praised its features on the time. Nonetheless, I was not conscious that the corporate had already been developing the following technology of the Oura Smart Ring, which came out round the start of the last holiday season. This new model of the ring touts even more sensors without rising the overall size. New sensors permit it to measure your blood oxygen (SpO2) levels, 24/7 daytime coronary heart rate (beforehand stress management ring it was only at night time), workout heart fee, restorative time, Interval Prediction, improved temperature sensing, and so rather more.

The companion app is also getting beefed up with new content material, ladies's and reproductive health, and improved sleep algorithms. Nonetheless, there was a bit of controversy with the new Oura Smart Ring, as most of the new options won't be out there till someday later this yr. And the app has moved from being a free companion app to a month-to-month subscription model. Despite the rocky rollout, I can not think about going about my each day life with out my Oura Smart Ring - it's one in every of my most important health trackers. The third technology Oura Ring is at present solely out there instantly from Oura's website. While the earlier iteration got here in two styles (Heritage and Stability), the new Oura Ring is simply obtainable in the Heritage style. You can get it in 4 completely different finishes: silver, black, stealth, and gold. The silver and black colors are $299, while the stealth and gold options are $399. Because the Oura Ring requires precise sizing, you may must get a free sizing package if you buy.