연락처 : TB 이메일 : andrewstanfill@free.fr

Teaching your sales force to articulate why knitwear matters requires a powerful mix of product mastery, emotional storytelling, and deep customer insight. Knitwear isn’t just apparel—it’s a blend of softness, durability, and versatile elegance. Your team needs to truly grasp these qualities so they can connect them to the emotions driving the purchase.

Start with tactile, firsthand exposure. Invite them to compare the drape of a fine-gauge Men's knitted sweater to a chunky knit. Ask them to note changes in softness, shape, and pilling. When they experience the gentle warmth—their belief becomes undeniable—and it spreads to every customer they meet.

Train them to ask first, sell second. Instead of rattling off specs, prompt them to say: "What kind of comfort are you looking for?". Is it staying warm on icy commutes?. Once they hear the real story, they can match the perfect knit—not by guesswork.

Avoid jargon that distances the buyer. Don’t mention micron measurements—unless they show interest. Instead, say: "This feels like a hug you can wear". Highlight the experience, not the engineering. Shoppers aren’t motivated by specs—they buy the feeling of being cared for.

Bring customer experiences to life. Did a nurse find her only sweater that survived 12-hour shifts and 50 washes?. These aren’t fluff—they’re facts wrapped in feeling. Help them deliver them with warmth, not repetition. When a moment resonates—the sale becomes inevitable.

Prepare your team for real resistance. When a customer says, "It’s too pricey", answer: "Most sweaters fade or stretch out. This one keeps its shape, wash after wash". Truth builds trust. Never talk over them. Then guide gently.

Connect knitwear to life’s quiet moments. It’s the piece you slip into after a brutal day. Knitwear holds memories. Train them to articulate it. When they sense you understand—they buy a feeling.

Regular recognition of standout communicators will elevate your staff from sellers to soulful connectors. They won’t just sell knitwear. They’ll make people fall in love with it.