연락처 : YZ 이메일 : tawnya.levering@neuf.fr

Creating a successful multi-brand exhibit demands strategic alignment, transparent dialogue, and a cohesive identity that lets every participant stand out.

First, establish the primary objective of your exhibit — do you want to boost brand visibility, capture qualified contacts, highlight cutting-edge products, or boost immediate conversions?

After aligning on intent, schedule a joint strategy meeting with all stakeholders.

Assign clear duties from the start: creative direction, event setup, personnel scheduling, and financial oversight.

Each brand should contribute equally to the budget unless otherwise agreed upon in writing.

Next, develop a cohesive design theme that ties all brands together without overwhelming individual identities.

Use consistent colors, fonts, and materials that reflect the collective message while leaving room for each brand to display its logo and key messaging.

Designate clear, غرفه نمایشگاه separated areas for each participant to prevent visual overload.

Employ directional signage, ambient lighting, and curated product displays to create an intuitive visitor journey.

Build interactive elements that unite attendees around a common activity — such as an interactive product trial, a branded photo wall, or a stage presentation co-hosted by all partners.

When brands collaborate on activities, attendees perceive the space as one integrated experience, not disjointed stalls.

Train all personnel on the shared narrative and equip them with clear protocols for routing inquiries to the correct brand liaison.

Plan rotating schedules to guarantee every brand is visibly present at all times.

Include at least one person from each brand during peak hours.

Use instant messaging apps or handheld radios to enable rapid response and smooth operations.

Prepare a common script for greeting visitors and answering general questions, but allow each brand to customize responses for their specific products or services.

Measure success through unified KPIs: visitor count, contact capture, and online interaction.

Implement scannable codes or digital forms that attribute responses to individual brands.

After the event, hold a debrief meeting to review what worked, what didn’t, and how to improve next time.

Document everything so future multi-brand efforts are smoother and more successful.

The key is collaboration without compromise.

When executed with precision, a multi-brand booth elevates visibility, credibility, and ROI for every partner