연락처 : VO 이메일 : olgacastles@gmail.com Lose the fairy lights and bougie candles. Londoners know the real mood makers are glowing signs. Big, brash, and noisier than a night bus argument, neon is making a comeback, and it’s got things to say. From Soho’s raunchy leftovers to Shoreditch’s curated chaos, neon signs are London’s passive-aggressive wall décor. They mock, glow, judge, and sometimes short-circuit—but that’s all part of it. Let’s be honest: London is a grey city.

It rains sideways. The buildings look like they were built during an existential crisis. So when a bright pink sign says "Werk It" from the window of a café you can’t afford, it means something. It’s therapy with lights. And it’s not just for Instagram. Neon signs have history here. That neon palace in Walthamstow? Legendary. If you haven’t been, sort it out. Bring sunglasses. Maybe a friend to guide you out, just in case.

Neon is the great equaliser. Tattoo parlours, cafés, even gyms are lit up. Throw in a glowing "Live. Laugh. Lease." and suddenly your flat viewing feels like a music video. And the phrases. "It Was All A Dream." Neon signs flash it all while you sip a cocktail out of a repurposed glass. Sure. But also funny. Like being hugged by a disco ball. Neon in London isn’t just lighting. It’s part statement, part chaos, and completely over-the-top.

It says: "Yeah, the rent’s insane and your coffee costs £6, but look at this pink lightning bolt. Now go vibe." So next time you see one—probably in a pub loo, flashing "You Got This" as you question your existence—just nod. The sign believes in you. Even if it’s buzzing.

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