연락처 : JH 이메일 : maritaforwood@cox.net

Implementing retargeting campaigns that bring back lapsed players

Action step: Split inactive users into three cohorts–30‑day, 60‑day, and 90‑day inactivity–and deliver a tailored push notification offering a 15 % discount on premium currency. Projected outcome: 9 % lift in Day‑7 retention, 4.2× return on ad spend.

Budget tip: Allocate 0.45 USD per re‑engagement install, based on A/B test data showing a 12.3 % click‑through rate and Fish Boom official site a 3.8 % conversion rate across the three segments.

Creative hook: Use dynamic in‑game screenshots that mirror the last level played, combined with a limited‑time "double reward" badge. Result: 18 % higher interaction than static banners.