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A technical site audit is critical for ensuring your website ranks higher in search engines. Many sites suffer from silent problems that undermine search performance, even if their articles are valuable. One widespread flaw is non-functional URLs. These can be internal links that lead to error pages or external links that no longer work. Broken links reduce engagement and impede bot traversal. To fix this, use a tool like Screaming Frog or Google Search Console to detect and resolve these links, or create URL forwarding to guide users and 横浜市のSEO対策会社 bots correctly.

Another common pitfall is duplicate content. This occurs when multiple pages have the same or very similar content, which causes search engines to struggle over which version to prioritize. Common causes include URL parameters, www vs non-www versions, and printer-friendly pages. Best practices include implementing rel=canonical, consolidating duplicate URLs, or blocking duplicate pages.

Poor load performance is another major barrier. Pages that take more than three seconds lose visitors and hurt rankings. To accelerate loading, optimize image files, minify CSS and JavaScript, leverage client-side storage, and use a content delivery network. Also, consider switching to a faster hosting provider if your current one is slow.

Mobile-friendliness is critical since hundreds of millions of queries happen on tablets. A site must respond dynamically to different screen sizes. Use the Mobile Usability Report to analyze responsiveness. If problems are found, revise responsive styles, avoid zoom-requiring content, and increase tap targets to tap easily.

Incorrect robots directives or indexing meta tags can accidentally block search engines from crawling key content. Examine your crawl settings to ensure they’re not limiting organic discovery. Also, verify your XML sitemap and submitted via Bing Webmaster Tools. A accurate sitemap helps crawlers find new and updated URLs.

Page URLs matters too. Long, messy URLs with tracking codes are hard for users and search engines to understand. Clean, descriptive URLs are strongly favored. Use redirects to update old URLs.

Finally, check your site’s security. If your site uses unencrypted connection, search engines may penalize rankings. Migrate to SSL by activating TLS encryption and configuring server-level redirects. This boosts user confidence but is also a Google ranking criterion.

Fixing these technical SEO issues may not seem exciting, but they create the base for better rankings and user experience. Regular audits help identify issues before they escalate and keep your site in top shape.