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Google Search Console is a powerful free tool that helps website owners understand how their site performs in Google Search.

Start by verifying your site in Search Console and making sure all versions of your URL are properly set up, including www and non-www, http and https.

Once connected, you can explore key reports that give you insights into search queries, click through rates, and indexing status.

Among all available tools, the Performance report delivers the clearest picture of your search presence.

It shows you which search terms are bringing people to your site, how many times your pages appeared in search results, how often users clicked on them, and what your average position was.

Identify keywords generating lots of visibility but minimal clicks.

Your page titles or snippets may not align closely enough with what users are actively seeking.

Conversely, 横浜市のSEO対策会社 pages with high click through rates and high rankings are performing well and could be expanded upon with similar content or internal linking.

Don’t overlook the Coverage report — it’s vital for technical health.

You’ll see a breakdown of indexed pages alongside any crawl issues, server errors, or access restrictions.

Address broken links, 5xx server issues, and missing pages without delay.

Internal and external 404s degrade UX and weaken your domain’s trust signals.

Look for pages labeled "excluded" in the report.

Accidental noindex headers or canonical conflicts can cause Google to exclude otherwise valuable pages.

Review your robots.txt file and page headers to make sure they are correctly configured.

The Enhancements report guides you in optimizing mobile experience and schema markup.

Over 60% of queries occur on mobile devices — your site must deliver a flawless mobile experience.

If Google flags issues like text too small to read or clickable elements too close together, fix them promptly.

Errors in JSON-LD or microdata can stop Google from displaying enhanced search results.

Run your pages through the Rich Results Validator to identify and repair schema issues.

Keep an eye on security alerts — they’re critical.

You’ll receive notifications if malware, phishing, or unauthorized code is detected.

Act swiftly to remove malware, restore clean backups, and re-submit for review.

Analyze historical data to detect patterns and anomalies.

When traffic declines after a redesign or CMS update, use the Performance report to pinpoint which pages lost visibility.

Compare before and after metrics to pinpoint the issue.

You can also set up email alerts to stay notified of critical problems.

Finally, combine Search Console data with other tools like Google Analytics to get a fuller picture.

Look at bounce rates, session duration, and conversion rates for the pages that are ranking well.

It reveals whether your traffic is engaged or merely passing through.

Leveraging Search Console effectively means transforming raw data into actionable fixes, optimized content, and user-aligned SEO strategies.

Rankings are a byproduct, not the goal — focus on user satisfaction and relevance.

Consistent analysis transforms Search Console into a core component of your ongoing SEO strategy